Issued by The ODD Number

In a night filled with creative recognition, The Odd Number established in 2015, stood out proudly securing the title of Independent Agency of the Year at the illustrious Loerie Awards 2024, held at the historic Cape Town City Hall. This significant accolade not only highlights The Odd Number’s exceptional contributions to the advertising landscape, but also underscores its unwavering commitment to innovation and excellence in the industry.

The Loeries, which has been rewarding creativity for 45 years, is Africa and the Middle East’s premier award that recognises, rewards, inspires, and fosters creative excellence in the advertising and brand communication industry. Winning a Loerie is the highest accolade for creativity and innovation across the regions. The event, a cornerstone of the South African creative calendar, saw industry leaders and visionary talents gather to honour the best in advertising from across the continent. 

“Receiving this award is not just a milestone for our agency; it’s a celebration of every creative soul that has poured their heart and skill into our projects. It’s a reminder that exceptional creativity is a collective effort that thrives in an environment of collaboration and inspiration. I’m incredibly proud to work alongside the best team in the business. Our journey has been defined by a steadfast commitment to quality and a passion for elevating the industry standard. This recognition motivates us to continue pushing boundaries and explore new creative horizons, ensuring that our storytelling remains impactful and relevant in a rapidly evolving marketplace.” said Sibusiso Sitole, Chief Creative Officer of The Odd Number.

“We are incredibly honoured to be recognised as Independent Agency of the Year,” said Xola Nouse, CEO of The Odd Number. “This award is a testament to the hard work, creativity, and passion of our entire team. We extend our heartfelt thanks to our trusting clients for believing in us. This recognition underscores our commitment to delivering exceptional value and forging meaningful connections between brands and their audiences. We believe that creativity is a powerful force for change, and this recognition fuels our commitment to making even bolder strides in the future.”

In an industry predominantly dominated by a handful of major international holding companies, independent agencies often face considerable challenges in competing for visibility and opportunity. The landscape can hinder transformation and innovation, with many voices going unheard. The Odd Number excels as a proud, 100% black-owned independent agency, proving that success is not only possible but attainable. This achievement serves as a powerful testament to the potential for transformation within an industry that has historically been underrepresented.

The Odd Number’s achievement at the Loeries further solidifies its position as a leader among independent agencies in South Africa. The agency’s unique approach combines insightful strategy, innovative creative solutions, and a profound understanding of the ever-evolving media landscape, ensuring that brands not only capture attention but also ignite conversations.

As The Odd Number reflects on this prestigious win, it remains committed to driving creativity that challenges norms and engages audiences in meaningful ways. With a passionate team and ambitious vision, The Odd Number is poised to shape the future of advertising, one ingenious idea at a time.

The Odd Number also bagged the following awards: