Jeanine’s comment: ‘A double Craft Mention for a Double Malt felt appropriate. In this case, for Editing from Evy Katz and for Sound Design by Alex Smillie. The editing is at the perfect pace for this storytelling spot, and keeps that story going in a natural, humorous rhythm. The sound design is subtle and on point, and builds beautifully towards the end. Both disciplines add a lot to this well-brewed piece.’

Cindy’s comment: ‘We often underestimate the importance of a good piece of music. How it can make you feel, how it can steer a commercial in the right direction even without you realising it. The brilliant piece of original music from Pressure Cooker Studios in Chicken Licken ‘Undefeated Since Forever’ hits every note. It’s clever, it’s witty, it’s funny, it’s tonally perfect. It’s like the icing on the cake of a perfectly crafted commercial. It makes me smile even if I’m not watching the commercial. Bravo.’

Nkanyezi’s comment: ‘The music elevates the story to another level. It’s carefully considered yet feels effortless – an excellent demonstration of how to make music enhance a film, plus it’s such a beautiful song on its own. Massive shout-out to Elben Schutte and Pressure Cooker Studios.’

Grant’s comment: ‘Entertainment! Entertainment! Entertainment! I got as excited to see this on the judging sheet as I did the first time I saw this piece online. Costume design on a hunnid (as the kids say. Do the kids still say that?), out-of-this-world VFX, insane casting. Again, I’ll watch it every time I cross paths with it.’