Project Description:
Being held for the first time at a new venue, Sun City, for Ultimate X’s 10th Year an entire rebrand of South Africa’s premium action sports festival was required. In order to highlight the various disciplines on show, a hyper-simple poster campaign was created from the new Brand System that expressed the dynamism of the sports at the event with the brand front and centre in the design language. To further enhance the idea of motion that the events capture, each poster had an AR component in which the visual language was animated.