Uber Black ‘School Play’

IDIDTHAT Craft Awards September 2024 – View Showcase
IDIDTHAT Craft Awards October 2024 – View Showcase

ABOUT THE WORK
We all try and justify whether to ‘spoil’ ourselves and deservedly so, take an Uber Black. Sometimes denial gets the better of us ;-).

CREDITS
Client/Brand: Uber Black
Client: Uber
Creative Director: Dagmar Hoogland
Head of Marketing: Hossam Gadallah
Marketing Manager: Sara Yousry

Agency: Joe Public United
Executive Creative Director: Brendan Hoffmann
Integrated Art Director: Andrew Jones
Integrated Senior Copywriter: Daniel Fisher
Group Account Director: Michelle Bekker
TV Producer: Wendy Botha 

Production House: They Shoot Films
Director: Grant De Sousa
Executive Producer: Darren Gordon
Producer: Peta Sacke
Production Manager: Kelly Ryan
1st AD: Westley Du Rand

Post Production Company: Strangelove
Post Producer: Bevil Schwartz
Offline & Online: Strangelove
Offline: Xander Vander
Online – Charmaine Greyling
Compositors: Darian Simon & Zaheer Seedat
Sound Design: Rob Brinkworth
Colourist: Nic Apostoli
Music Score: Marc Algranti
Casting Director: Kevin Gray
DOP: Willie Nel
Focus Puller: Ruan Barnard
Loader: Katlego KG Macheru
Key Grip: Thomas Wahl
Best Boy Grip: Jaryd Melvin
Gaffer: André Beumer
Best Boy Lighting: Marcus Nepfumbada
DIT: Nena Buchmann
VTO: Jabulile Faku
Sound Recordist: Tony Honeybun
Art Director: Gerhard van Zyl
Props Master: Alexé Munro
Wardrobe Stylist: Melissa M-Henderson
Hair & Make-Up: Tshepiso Sithole 

Cast:
Dad: Lithemba Mkoka
Mom: Mathunzi Macdonald
Son: Makhi Biyana

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.