Uber Black ‘School Play’

IDIDTHAT Craft Awards September 2024 – View Showcase
IDIDTHAT Craft Awards October 2024View Showcase

ABOUT THE WORK
We all try and justify whether to ‘spoil’ ourselves and deservedly so, take an Uber Black. Sometimes denial gets the better of us ;-).

CREDITS
Client/Brand: Uber Black
Client: Uber
Creative Director: Dagmar Hoogland
Head of Marketing: Hossam Gadallah
Marketing Manager: Sara Yousry

Agency: Joe Public United
Executive Creative Director: Brendan Hoffmann
Integrated Art Director: Andrew Jones
Integrated Senior Copywriter: Daniel Fisher
Group Account Director: Michelle Bekker
TV Producer: Wendy Botha 

Production House: They Shoot Films
Director: Grant De Sousa
Executive Producer: Darren Gordon
Producer: Peta Sacke
Production Manager: Kelly Ryan
1st AD: Westley Du Rand

Post Production Company: Strangelove
Post Producer: Bevil Schwartz
Offline & Online: Strangelove
Offline: Xander Vander
Online – Charmaine Greyling
Compositors: Darian Simon & Zaheer Seedat
Sound Design: Rob Brinkworth
Colourist: Nic Apostoli
Music Score: Marc Algranti
Casting Director: Kevin Gray
DOP: Willie Nel
Focus Puller: Ruan Barnard
Loader: Katlego KG Macheru
Key Grip: Thomas Wahl
Best Boy Grip: Jaryd Melvin
Gaffer: André Beumer
Best Boy Lighting: Marcus Nepfumbada
DIT: Nena Buchmann
VTO: Jabulile Faku
Sound Recordist: Tony Honeybun
Art Director: Gerhard van Zyl
Props Master: Alexé Munro
Wardrobe Stylist: Melissa M-Henderson
Hair & Make-Up: Tshepiso Sithole 

Cast:
Dad: Lithemba Mkoka
Mom: Mathunzi Macdonald
Son: Makhi Biyana

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.