OK Foods 'Love Story'

OK Foods ‘Love Story’

IDIDTHAT Craft Awards October 2024 – View Showcase

OK Foods ‘Love Story’
CRAFT MENTION (DIRECTION)
7 Films | Jozua Malherbe

Awarded by Sibs Zihle

Judge’s comment: ‘This ad reinvents the vignette format by crafting a heartfelt narrative that resonates with the universal themes of love and community. This ad stands out by showcasing how even familiar stories can feel fresh and deeply engaging when executed with authenticity and emotional depth.’ – Sibs Zihle, Creative Director at Ogilvy South Africa

CRAFT MENTION (SOUND – ORIGINAL MUSIC)
7 Films | Hunter Kennedy

Awarded by Sibs Zihle

Judge’s comment: ‘In a story that’s telling a nostalgic, sentimental message, they really nailed that feeling with the music. The track here is not just a backdrop; it is an integral part of the storytelling, encapsulating the themes of love, connection, and community.‘ – Sibs Zihle, Creative Director at Ogilvy South Africa

ABOUT THE WORK
Brand Campaign shot for OK Foods.

CREDITS
Brand: OK Foods

Agency: 99c

Film Production House: 7 Films
Director: Jozua Malherbe
Executive Producer: Nina van Rensburg
Line Producer: Madeleine van der Merwe
Prod Assistant: Khan Machining
1st AD: Daniele Malherbe
DOP: Lourens van Rensburg
1st AC: Riel De Jager
Loader: Nombulelo Ndaba
DIT: Justin Wall
VTO: Shane Davel
Grips: Robbie Fivaz
Art Director: Bathoni Robinson
Props Master: Aimee Pullon
Set dresser: Tamlyn Rhoode
Lighting: Martin Fick