The idea was to raise awareness by putting Sandile, a 17 year old double
amputee at the centre of the campaign as a source of inspiration by powerfully
demonstrating how people can help more children just like him to get
prosthetics and thereby change their lives forever.
A Social media led (Twitter) campaign was used that galvanized South
Africans to send a Tweet of encouragement to Sandile training ahead of his
first real run & during his running across the Nedbank Green Mile at the
Comrades Marathon.
The idea was to raise awareness by putting Sandile, a 17 year old double
amputee at the centre of the campaign as a source of inspiration by powerfully
demonstrating how people can help more children just like him to get
prosthetics and thereby change their lives forever.
A Social media led (Twitter) campaign was used that galvanized South
Africans to send a Tweet of encouragement to Sandile training ahead of his
first real run & during his running across the Nedbank Green Mile at the
Comrades Marathon.
