Nedbank ‘Honouring the Class of ’76 – Signwriter Film’
AWARDED – CANNES PREDICTIONS 2025
CANNES PREDICTIONS
Judge’s Pick
IDIDTHAT JUDGE
Sbu Sitole
AWARDED
29 May 2025
JUDGES COMMENT
“Beautifully executed. This is world-class craft. A moving and emotional tribute to a day that’s hugely important in South Africa. A day that doesn’t seem to be as commemorated as it used to be. I come from a time when most brands would jump at the opportunity to honour this date with their advertising. This was a refreshing take on it, particularly coming from a bank. It really stands out from a craft point of view.”
– Sbu Sitole, Chief Creative Officer at The Odd Number
CANNES PREDICTIONS
Judge’s Pick
IDIDTHAT JUDGE
Roland Sweet
AWARDED
29 May 2025
JUDGES COMMENT
“This is a beautifully restrained piece of film, impeccably crafted. A brilliant showcase of craft in service of a message.”
– Roland Sweet, Founder & CEO of LITTLEBIG Group
CANNES PREDICTIONS
Judge’s Pick
IDIDTHAT JUDGE
Saf Sindhi
AWARDED
29 May 2025
JUDGES COMMENT
“We’ve seen the story of ’76 told in many forms. But never like this and more than that, never felt like this. It’s a story South Africa will never stop telling, and this time, it’s told with heart, craft, and a quiet kind of power. It’s the kind of work Cannes juries respect, deeply human and beautifully made, using truth over trickery to make us feel the story.”
– Saf Sindhi, Founder & CCO of Bananas
View South Africa’s Cannes Predictions 2025 showcase
AWARDED – 2024 LOERIE AWARDS
Gold | Film – TV & Cinema Commercials – above 90s
Craft Gold | Film Crafts – Sound Design
Craft Gold | Film Crafts – Cinematography
Craft Gold | Film Crafts – Performance
Craft Certificate | Film Crafts – Direction
Craft Certificate | Film Crafts – Editing
View Best of Film & Film Craft Showcase
AWARDED – CREATIVE CIRCLE BEST OF THE YEAR 2024
Creative Circle Best of the Year 2024 – First Place | Film
View Creative Circle Best of the Year 2024 Showcase
CREDITS
Brand: Nedbank
Brand Manager: Cleopatra Taoana, Rachel Motloung, Are’ Visage
Marketing Manager: Mongezi Sokanyile
Agency: Joe Public
Regional Agency Group: Joe Public
Account management: Kgaugelo Matsepane, Phindile Lombard, Noma Mphuthi, Kgaugelo Matsepane
Agency Art Director: Zainab Mitha
Agency Managing Director: Khuthala Gala Holten, Gareth Leck
Agency Producer: Diane Cole
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Martin Schlumpf, Brandon Govender
Cinematography: Adam Bentel
Creative Director: Declan Sharp
Strategist: Laurent Marty, Chad Nelson. Lebogang Kunene
Writer: Jasmin Vandersteen
Film Production Company: Darling Films
Film Director: Zee Ntuli
Art Director/Stylist: Tamzyn Botha, Neo Serati
Producer: Lorraine Smit, Anastasia Tsobanopulos, Melina Mcdonald
Post Production Facility: Post Modern
Editor: William Kalmer
VFX Operator: Ian Dehning
Recording Studio: Sterling Sound
Sound Designer: Lorens Persson
Music Composer: Mandisi Dyanytyis “Isikhalo”
Music Supervisor (licensed): Marc Algranti
Performance: Dumisani Mbebe, Kaabo Mokhine, Nkosiphile Ngxange, Palesa Dlamini, Sihle Nkutha, Attie Fourie, Siyanda Tshabalala, Kinemo Nduwa, Keletso Tsitsing, Amahle Jiji, Nissi Bodibe, Marcel de Andre, Andrew Pheiffer, Christopher Sharpe, Kaabo Mokhine, Patrick Mthuthuze
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
