Project Description
Burning issue:
Every day South African names like Naledi, Nival and Nando’s are underlined by spellcheck as if they’re mistakes. Nando’s wanted to right this wrong.
Solution:
In 2018 #rightmyname was launched. A multi-platform campaign that encouraged those affected to add their name to a database. Then, on Human Rights Day, the list was made available to all for download. The list simply updates computer dictionaries, getting rid of spellcheck’s discriminatory red line for good.
Objective:
The ultimate objective of the campaign was to generate a database of names that companies and individuals could download, and a total of 70,000 names were submitted by the public.
