ABOUT THE WORK
Miway’s bold new campaign didn’t just promote a product, it challenged the insurance industry. Unlike most insurers, which make customers wait 3–4 years for a no-claims reward, Miway’s Micashback™ gives cash back in just 2 years.  

In a competitive insurance space where customers are constantly comparing quotes, we compared promises by provocatively using our competitors’ pay off lines and long-standing campaigns to promote our offering paired with our iconic cerise colour. Our creative leaned into cultural nuance and irony, reminding South Africans that real value can come sooner and that Miway is the insurer of choice. 

CREDITS
Client/Brand: Miway
Head of Marketing (Director): Betty Dube

Agency: BlackSwan
Creative Chief Director: Thembalethu Msibi
Creative Lead: Monde Lobola
Art Director: Tsepo Makate
Copywriter: Rudzani Shikalange
Account Manager: Cebile Mabaso
Senior Broadcast Media Producer: Kagiso Afrika
Strategist: Wandile Collis

Production & Crew
Film Production Company: Egg Films
Director: Lebo Rasethaba
Line Producer: Devi Lazanas
Executive Producer: Colin Howard
Producer: Julia Schnurr
Gaffer: Andre Beumer
Key Grip: Thomas Wahl
Production Coordinator: Thabiso Mojapelo
Post Supervisor: Sam Mendes

Camera & Technical
Focus Puller: Kelebogile Mokanyane
Loader: Lesego Mosehle
Best Boy: Jaryd Melvin & Troye Melvin
Best Boy Grip: Jaryd Melvin & Troye Melvin
Spark: Troye Melvin, Joseph Setoaba, Maleaka Matsemela
Grip Assistant: Bongani Sibeko
DIT & VTO: Ludwig Bezuidenhout
VTO Assistant: Princess Mulidzi
Sound Recorder: Dave Seapose
Stills Photographer: Jono Wood
Stills Assistant: Zwele Buthelezi
Drone Assistant: Miriam van Zyl

Art Department
Props Master: Alexe Munro
Lighting Assistant: Andile
Art Stylist: Norma Wildenboer & Helen Hutchinsen
Art Standby: Werner Snyman
Art Driver: Vusi Moremi
Art Driver Assistant: Elias Nkgodi & Linda Bomela
Set Builder: Harold Webster

Wardrobe & Make-up
Wardrobe Stylist: Lindiwe Mayisela
Wardrobe Assistant: Vusimuzi Ngcobo & Lesedi Mpotsang
Make-up Artist: Khumo Ngwenya
Make-up Assistant: Olebogeng Rangaka

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