View I DID THAT Craft Awards March 2026 showcase

Insure your future success with Liberty. And Bongani Morgan.

There are times when negotiation is the best course. And times when you just have to put your foot down. It’s an insight that TBWA, Liberty’s ad agency, cleverly leveraged to create their new commercial. It’s also one they also applied to choosing the right director to help bring it to life. A decision almost as critical as securing your child’s future success.

When quality direction is non-negotiable, Spitfire’s Bongani Morgan is your man. Bongani took TBWA’s simple, powerful idea and embellished it beautifully; with respect, restraint and an unwavering commitment to TBWA’s vision. With his trademark attention to detail, authentic performances and vivid visuals, Bongani makes the case for a smart future that everyone can relate to.