Project Description

Brandrenew teamed up with our friends at Savile Row Architects and won the pitch to produce the next generation KFC restaurants. The flagship site was identified as Grayston, Sandton. Global strategy, branding and design took the lead in the project, but the crux was how to localise the international messaging, making it relevant to our audience in South Africa. It was crucial that the branding and design dovetailed into the work produced by the architectural team to build a unified and cohesive visual language overall.