KFC ‘KFC 40th “Cake”‘
IDIDTHAT Craft Awards November 2024 – View Showcase
CRAFT MENTION (SOUND – FINAL MIX CRAFT)
KFC ’40th Cake’
Howard Audio | Paul Theodorou
Awarded by Peter Little
Judges comment: ‘The effortless integration of music, sound effects and live sound really elevated this super crazy-cool piece. That intricate dance of raising the tension while driving the humour throughout was masterfully curated.’ – Peter Little, Chief Creative Officer at Publicis Groupe Africa
ABOUT THE WORK
WHY CELEBRATE WITH CAKE, WHEN THERE’S KFC. To mark 40 years of finger-lickin’ good chicken in Thailand, KFC has whipped up something as bold and unique as its world-famous fried chicken: a surreal new TV ad that’s all about cake.
Yes, cake! The ad follows the bizarre and hilarious journey of a man trying to navigate a Bangkok crumbling into cake as he races to find out if his favourite fried chicken is still fried chicken. And even though his TV remote, his scooter, and even his beloved girlfriend turn to cake, there’s only one thing on his mind, KFC.
CREDITS
Brand: KFC
Market Lead & CMO: Suhayl Limbada
Associated Director Brand Experience: Patra Patrasuwan
Head of Brand: Mike Wood
Senior Marketing Manager: Chayapa Jamnarnwej
Marketing Manager: Chutinan Nateerattana
Senior Brand Manager: Morakot Nirannoot
Creative Lead Agency: (Not an IDIDTHAT Member)
Creative Director: Saf Sindhi
Senior Copywriter: Justin Gomes
Senior Art Director: Sean Harrison
Secondary Agency: Brains & Brawn Co. Ltd
Production House: Carbon Films
Director: Bruno Bossi
Executive Producer: Kirsten Clarence
DOP: Liam Gilmour
Thai Production House: (Not an IDIDTHAT Member)
Executive Producer: Louis Ditapichai
Line Producer: Aey Anaman
Production Manager: Gino Kiek
Production Co: Best Thanyachanok
1st AD. : Patra Kanchanamek
Art Director: Nopphadol Arkart
Location Manager: Poonsak Ponintawong
Wardrobe Stylist: Tipporn Thammasan
Casting Director: Tipwarin Luthisotvithi
Editor: Julian Redpath
Colourist: Nic Apostoli
Online & VFX: Marco Raposa de Barbosa
Audio: Howard Audio
Sound Design & Final Mix: Paul Theodorou
Original Music: Adam Howard
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