Internet Girl ft. Maglera Doe Boy ‘Pull Up’ Music Video

Monde’s comment: ‘Oh. My. God.  Royd’s video is a total gut punch. Lights out. Easily my favourite thing out of home in ages. Internet girl & Maglera are so obviously in the hands of someone who knows how to draw spell binding performances from them turning every moment into a payoff. There’s so much I could praise about the technical feat of this video. Somehow, the film is both wildly maximalist and completely efficient—every frame, every flicker is obsessed over and loved deeply. This kind of high-risk, high-reward gamble rarely lands, but here, it absolutely does.

Beyond that, what really gets me is what this video represents. Royd stands with people like Bongie, Shala, Larnelle, Georgeous, Wandile, Taun, Lindo, Vahid, Christian, Chelsea, and others who are shaping the next evolution of this industry we all love. There’s a raw inventiveness, a sincerity, an (honestly) uncompetitive spirit among them that makes their work stronger, each brave enough to leaning on each-other to fuel a grander vision.
I haven’t felt this inspired since Adriaan and Allison did I Can’t Believe It with Ricky. This is that spark. Can’t wait to see what comes next.’ – Monde Gumede, Director at SHIBOBO!

ABOUT THE WORK
Internet Girl and Maglera Doe Boy team up for their single “Pull Up”, taking us on a visual journey through brutalist landscapes and abstract voids.

CREDITS
Director: Royd Ringdahl
Producer: Ayanda Sadek
Offline: Royd Ringdahl, Shelby Ncube
Online: Royd Ringdahl
Lead VFX: Ruben Rosochaki
VFX Artist: Luke Veysie
3D Modelling: Ruben Rosochaki
Grade: Nic Apostoli
DOP : Vahid Davids
Focus Puller: Masedi Ranyane
Loader: Lilli Bo Ming
Steadicam: Rhett Mullins
VHS: Ghillian Chevelu
Gaffer: Marcel Shimba
Best Boy: Brandon Le roux
Lighting Assistant: Madinane Rodney
Grip: Sive Lolo
Wardrobe Stylist: Lethabo
Art director: Tarryn Tippens
Photographer: Ghillian Chevelu
Set PA: Liya Williams

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