Corona ‘Moletele Limes Farm Project’
ABOUT THE WORK
The story of the Moletele Corona Lime Project is a remarkable tale of agricultural wizardry – a unique way of growing lime trees that scientifically “fools” them into producing limes (an essential part of the Corona drinking ritual) all year round instead of just during winter. This investment in a community lime farm is an example of how the power of a business – community partnership can create a brighter future for decades to come.
CREDITS
Brand: Corona
Brand Manager: Slindile Ngubo
CMO or Marketing Director: Vaughan Croeser, Marsha Kumire
Marketing Manager: Melanie Nicholson
Agency: Boundless
Account Management: Paul Jackson
Agency Managing Director: Paul Jackson
Chief Creative Officer: Roanna Williams
Creative Director: Roanna Williams
Producer: Ashleigh Joy Jarrat
Project Manager: Josh Hamman
Strategist: Stuart Walsh
Writer: Roanna Williams, Stuart Walsh
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