The commercial begins with a tense stand off in the middle of nowhere between a taxi driver and an stern aunty that owns a farm in the area. The taxi driver is lost and is stopped at a crossroads with the aunty having stopped next to him. They stare each other down for a bit before the taxi driver reaches for something in his pocket – It’s only his phone. He speaks into the phone and holds it out the window for the aunty to hear. He has used a translation website to translate Zulu into Afrikaans in an attempt to get directions. The aunty listens, and to his surprise she answers him in fluent Zulu, giving him directions. They enjoy a light SAfrican moment together and part ways with a laugh. Title appears. Translate It with Wider, Ultra-Fast 4G. Finishing of with the Cell C logo.
