WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
This is a Father’s Day print piece that celebrates champion dads with a classic soccer victory pose. As a brand known for their affiliation with SA’s soccer scene, Carling Black Label not only supports local games and champion players, but they also celebrate the champion within; everyday men who make a difference at home. In our print execution an iconic soccer pose, often associated with a champion player’s victory moment, is taken from the field into an everyday South African home; a symbolic reminder to fathers: You don’t need to score the winning goal to be a champion in the eyes of your loved ones.

CREDITS
Client/Brand: Carling Black Label
Brand Manager:  Nonjabulo Ndwandwe
CMO or Marketing Director:  Vaughan Croeser
Marketing Manager:  Kerryn Greenleaf, Khwezi Vika

Agency: Ogilvy Cape Town
Art Director:  Gareth Owen
Managing Director:  Vicki Buys
Producer:  Charis Botha
Account Management:  Ntibile Zonke
Chief Creative Officer:  Pete Case
Creative Director:  Dale Mullany
Executive Creative Director:  Mike Barnwell
Writer:  Chané Botha

Media Agency:  Dentsu Creative

Photographer:  Jonathan Kope

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.