BB Bakery 'The Taste of Home'

BB Bakery ‘The Taste of Home’

IDIDTHAT Craft Awards October 2024 – View Showcase

ABOUT THE WORK
As Heritage Day approaches, BB Bakeries, in collaboration with director Alex Fynn from PrettyNeat and the agency RetroViral, unveils a heartwarming commercial that celebrates the role bread plays in the everyday lives of South Africans. Set against the vibrant backdrop of KwaZulu-Natal, this beautifully crafted advert tells the timeless love story of a couple whose relationship has flourished since the 1980s. By paralleling their journey from youth to their golden years, we see how, even as the world around them changes, their love, the community spirit, and the taste of BB Bakeries bread remain constant. The commercial masterfully shifts between the past and present, positioning BB Bakeries not just as a part of the scenery but as a beloved companion through life’s key moments. The bread, with its rich heritage, is the thread that binds generations together, symbolizing tradition, love, and the spirit of home in every bite.

CREDITS
Client: BB Bakeries
Brand Manager: Remolebogile Masupye
Ass.Marketing Manager: Phuti Rankapole
Snr. Marketing Manager: Nicole Theron

Agency: Retroviral 
CCO: Mike Sharman
MD: Pippa Misplon
CD: Koketso Masisi
Content Lead: Kgothatso Maditse
Strategy Lead: Aimee Waterson
Account Management: Zama Maphango
Design Lead: Mei Lee
Snr Art Director: Elizma Keyter
Designer: Justine Garret

Production: PrettyNeat 
Director: Alex Fynn
Executive Producer: Tassyn Munro Fynn
Junior Producer: Kristin Pienaar
Production Manager: Nerusha Maharaj

Crew
1st AD: Bjorn Van Os
DOP: Ebrahim Hajee
Focus Puller: Justin Vincent
AC/Loader: Lifa Ngcobo
DIT: Daniel Bate
Gaffer: Reuben Cooper
Best Boy Lighting: Sanele Masondo
Spark: Ayanda Lubelon
Key Grip: JP Eichler
Best Boy Grip: Hope Nsindane
Art Director: Candice Drury
Art Assistant: Mia Olefse
Art Assistant: Evan Basson
Food Stylist: Rebecca Woodstock
Food Stylist Assistant: Philly Hill
Kitchen Helper: Makhosazane Dlamini
Key Stylist: Louise Steytler
Wardrobe Assistant: Hlengiwe Ndlovu
Make-up Artist: Cindi-Jane
Laird Unit: Vimal
Chaperone: Awanda Xaba
Researcher: Cassandra Demetriades