BB Bakery ‘The Taste of Home’
IDIDTHAT Craft Awards October 2024 – View Showcase
ABOUT THE WORK
As Heritage Day approaches, BB Bakeries, in collaboration with director Alex Fynn from PrettyNeat and the agency RetroViral, unveils a heartwarming commercial that celebrates the role bread plays in the everyday lives of South Africans. Set against the vibrant backdrop of KwaZulu-Natal, this beautifully crafted advert tells the timeless love story of a couple whose relationship has flourished since the 1980s. By paralleling their journey from youth to their golden years, we see how, even as the world around them changes, their love, the community spirit, and the taste of BB Bakeries bread remain constant. The commercial masterfully shifts between the past and present, positioning BB Bakeries not just as a part of the scenery but as a beloved companion through life’s key moments. The bread, with its rich heritage, is the thread that binds generations together, symbolizing tradition, love, and the spirit of home in every bite.
