To mark Women’s Month, we partnered with AECI Mining Chemicals to create a campaign celebrating the women who play pivotal roles in mining operations. The project, titled “Women in Operations,” highlighted the voices, experiences, and impact of women working in an industry often seen as male dominated.

We produced, shot, and edited a three-part video series, each episode profiling a different woman in mining. The videos shared personal stories, professional journeys, and insights into how these women are shaping the future of the sector. The content was strategically launched across social media platforms throughout Women’s Month, amplifying reach and engagement.

In addition to the videos, the campaign extended to photography and graphic design assets that captured key quotes from each interview. These visuals were used to reinforce the messaging and bring attention to the inspiring narratives of women in operations.

The campaign was not only showcased externally but also played a central role at an internal Women in Operations event, ensuring recognition and inspiration within AECI’s own community.

Brand/Client: AECI

Marketing Agency: Lumico

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.