M&C Saatchi Abel

Brutal Simplicity of thought.

Cape Town & Johannesburg

CEO: Mike Abel / CCO GROUP: Neo Mashigo
CCO: Jake Bester

FEATURED WORK

AWARDED WORK

CREATIVE PRESS OFFICE

FEATURED

SOUTH AFRICA AT CANNES: Day 1 by Mike Abel

June 17th, 2025|

Every day this week, we’re handing the mic to a different South African at Cannes Lions 2025. We’ve asked them to capture one day, however they experienced it, in their own words. First up is Day 1 with none other than Mike Abel, Founder & Executive Chairman M&C Saatchi Abel & Group SA, here to give us a taste of his first day of Cannes, South African style.

A Bulletproof park for kids; M&C Saatchi Abel and Gun Free SA forces a nation to look twice

May 15th, 2025|

In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.

Creative Circle Best of the Year 2024

March 12th, 2025|

The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.