IDIDTHAT Creative News
Let us tell your story.
The IDIDTHAT Content Studio exists to help you tell the right story at the right time. Whether you’re announcing a new talent signing, opening a new studio space, launching a campaign, or marking a milestone, we work with you to shape the narrative and share it where the industry is already listening.
And we’ll make sure it’s not dry-scratch-your-eyes-out-with-a-spoon-boring. Can we get an AMEN!?
Have a look at a few examples of our featured stories
Director Sanaa Mothabisa shares his new Spotify commercial with Thandiswa Mazwai
I was born the year of the youth uprising, and so my birth is tainted with struggle and revolution.’ This powerful opening line sets the tone for director Sanaa Mothabisa’s latest commercial film for Spotify. Produced by Johannesburg-based Sanaa Films, the spot offers an intimate glimpse into musician Thandiswa Mazwai’s inspirations and themes behind her latest album, ‘Sankofa.’ From day one Sanaa Films has been dedicated to producing original and honest work, and this hits the mark.
Darling Fling, solutions powerhouse pulls off Carling’s epic hero journey
Six countries, ten cities, 17 days, and 54 awards to their name – Carling Black Label was on a fact-finding mission to investigate who else had as many accolades as them. Ogilvy South Africa had one burning question, ‘Who on earth could solve this massive, production-heavy project?’ With Executive Producers Mmameyi Mphahlele, Melina McDonald, and Lorraine Smit at the helm, Darling Fling had the skillset and solutions to bring this ambitious globe-trotting campaign to life.
Hashtag Post has brand new full post suites in Joburg
Hashtag Post has hashtag new offices in Peter Place Office Park, Sandton. The post-production house, launched by veteran editors Jason Basson and Kayleigh Kinnear just two and a half years ago, has been making some big moves. With an expanded team, including hotshot Producer Vicki Kotze and Online Editor and VFX Artist Chad Naidoo, and a state-of-the-art 3 edit suite facility, this is definitely a sexy new post offering for Joburg.
We talk directly to the industry
You know what it’s like inside your company. The culture, the people, the way you work – it’s second nature. But from the outside, none of that is visible until someone signs on as a client or joins the team. Most of those stories only surface in pitch rooms. Why should they?
Story Ideas for Production Companies:
Story Ideas for Agencies:
Featured story options
Select your Featured Story package:
IDIDTHAT will meet with you for a briefing in order to help conceptualise your story. Our knowledge and understanding of the industry will assist in positioning your company. We’ll personally interview your team and write your story for you. Once we have your thumbs up, we’ll share it with the industry!