FirstPencil

FirstPencil is an all female 1 BB BEE Level 1 South African production company servicing clients in both South Africa and abroad.  We are passionate about creating work that combines powerful aesthetics, real connection and careful consideration.

Cape Town & Johannesburg

Co – Founder & Director: Justine Puren-Calverley
Producer: Lebo Mabuela

AWARDED BY IDIDTHAT

AWARDED: CRAFT MENTION (DIRECTION)
First Pencil | Justine Puren-Calverley
Standard Bank ‘HeforShe’ (Directors Edit & Final Mix)
IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music
February 2020

Judge’s comment: “Justine’s direction drew me in from the very first breath of this film. She takes you along the emotional journey. Her point of view puts you right into these women’s feelings. We never get to see their faces, the brave faces they need to put on everyday. The shortness of breath upfront creates a sense of unease and this unease continues throughout the film. Justine has managed to portray a very uncomfortable reality that is very moving and has resulted in a powerful piece of work. Well done.”

AWARDED: CRAFT MENTION (DIRECTION)
First Pencil | Justine Puren-Calverley
Siemens ‘FABRIC’
IDIDTHAT Guest Judge: Xolisa Dyeshana, Chief Creative Officer and Partner at Joe Public
October 2018

Judges Comment: “This piece, whilst not being a traditional commercial is a beautiful idea and it’s beautifully shot. It’s very easy to switch off or for the mind to wander when looking at very technical type of visuals, but this one kept my attention till the end.”

FEATURED WORK

FEATURED STORIES

FEATURED

IDIDTHAT Craft Awards February 2022

March 10th, 2022|

This month’s IDIDTHAT.co Craft Awards were judged by none other than… drumroll please… and hit it; Creative Director at Joe Public United, Claudi Potter and Director and Founder of Olamuk, Mzi Kumalo. Congratulations to February's top crafters, Patriot Films' Sam Coleman, Romance's Greg Gray and co-directors Michael Rodrigues & Tarryn Hatchett from We are_.

FirstPencil’s new director only gives two F’s

September 29th, 2021|

The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!

FirstPencil, 3 become 4 as Bryony Webster joins the team

November 13th, 2020|

We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.

IDIDTHAT Craft Awards September 2020

October 2nd, 2020|

September's IDIDTHAT Craft Awards were judged by CCO of Grey Africa, Fran Luckin and Bomb Commercials Director, Ernest Nkosi. Congratulations to Cindy Lee from The Star Film Company, Kim Geldenhuys from 0307 and Matthew Swanepoel from Priest Post Production - you overachieving talented beauties you!