LittleBig Editorial Archives

IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024

Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.

‘A nimble bunch of over-achievers,’ it’s about time you meet LittleBig

Established in 2003 LittleBig is a full-service video production and activation company that, we think, has been flying under people’s radar for far too long. It had us baffled that these guys were bringing home top international awards for South Africa over the past few years (hello Gold Cannes Lions) yet we weren’t seeing their name in the headlines. So, we made a point to get to know the team and find out more about what they do behind the scenes to get onto the main stage at Cannes.