Heineken Beer ‘Bar de Change’

Heineken ‘Bar de Change’ Case Film

The biggest barrier to socialising abroad wasn’t finding a bar. It was affording the first beer. International travel is expensive. Especially when you’re coming from a country with a weaker currency. For South Africans, the cost of a simple beer overseas can be up to five times more than back home, putting social moments out of reach. So, Heineken created Bar De Change. A Bureau de Change… for beers.

Before leaving the country, travellers could buy Heineken at local South African prices at an airport pop-up activation. Then redeem those beers at participating bars in Europe. The platform was created for web so other emerging markets could easily adopt it, and the Bar De Change could easily hack the exchange rate for years to come.

Client/Brand: Heineken
Brand Representative: Andrea Quaye, Bhavna Mistry, Warrick Wyngaard, Alex Drake
Business & Account Management: Tarquin McKie

Agency: Le Pub Johannesburg
Chief Creative Officer: Pete Little
Executive Creative Director: Graeme Jenner
Creative Director: Harry Mackenzie, Clayton Swartz
Delivery, Production & Project Management: Tsakane Mogale
Developer: Digitas
Community Manager: Denise Nkosi
Media Planner: Jared Jacobs
Strategist: Kurt Jossie
Technical and Development: Catherine Boucher
Writer: Harry Mackenzie

Production Company: Darling Fling, Sonic State
Videographer: Jasyn Howes
Audio Engineer: Markus Wormstorm

*If your company collaborated on this project and you’re not featured, please contact [email protected] and we’ll help you become a member.