Canva Africa ‘Canva Africa Digital Launch’

What does it take to launch a global brand in Africa? PlusNarrative, in collaboration with lead agency Grid Worldwide, partnered with Canva to position the platform as a catalyst for social progress and cultural participation. Driven by “Yes You Canva,” the teams activated a high-impact, platform-native ecosystem, anchored by a launch event and sustained engagement across Instagram, TikTok, Facebook, and LinkedIn. Within months, the work sparked a vibrant, community-led presence and a deeply engaged audience. Further detail appears in the attached submission.

Client/Brand: Canva Africa

Agency: Grid Worldwide
Chief Creative Officer: Clinton Bridgeford
Business Unit Director: Nokwe Ndwandwe
Midweight Copywriter: Laureatus Tefu
Midweight Art: Kayla Henry
Designer: Mia Stols
Midweight Designer: Uleesha Pillay
Executive Creative Director, Design: Jineil Kandasamy
Account Executive: Mboniseni Tsandeni

Digital Agency: PlusNarrative
Business Unit Director: Msimeki Nkatingi
Experience Strategy Director: Binwe Adebayo
Content Strategy: Chandre Cordier
Community Manager: Thato Mathibe

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.