Uber Black ‘School Play’
Craft to Judge: Direction
ENTRANT:
Company: They
Director: Grant De Sousa
JUDGES NOTES
We all know the procrastination and justification that often goes thru our mind when ordering or contemplating ordering an Uber Black. This spot takes place at a school play, where the proud parents of a sion who played a ‘tree’, are contemplating how they deserve to travel in style, based on their little “dezels’ performace. No matter how out of touch our protagonists are, they still feel its best for them to go with the flow, and travel in style, as they ‘deserve’ it. Part of a campaign of 10 commercials. 5 x TVC’s and 5 x social spots. This is our ‘School Play’ TVC, there is also a shorter version for social.
