Established in 2003 LittleBig is a full-service video production and activation company that, we think, has been flying under people’s radar for far too long. It had us baffled that these guys were bringing home top international awards for South Africa over the past few years (hello Gold Cannes Lions) yet we weren’t seeing their name in the headlines. So, we made a point to get to know the team and find out more about what they do behind the scenes to get onto the main stage at Cannes.

LittleBig makes things happen. Being agile, lean and full of bloody energy, the team has worked on everything from creative content, events and activations to offering high-end live and broadcast services. Their strength lies in their agility, technical chops and creative guns.

‘We love a challenge, both creatively and technically and we will always find the right solution,’ says Founder of LittleBig, Roland Sweet. Their ability to take ideas, problem-solve and navigate the execution is a testament to Roland’s passion for the industry. He adds, ‘We care too much about our clients to make commitments we cannot keep. If something isn’t in our wheelhouse, we’ll say so. But then we’ll partner with a team that specialises in that specific skill or service. Collaboration with great partners has unlocked opportunities to grow our business network and our own team’s skills.’

For over 20 years LittleBig have been conceptualising award-winning work alongside agencies and brands. They have produced corporate work with quick turn-around times with the same standards (and positivity – theirs is infectious by the way) they approach bringing mind-exploding commercial ideas to life – like making bread from leftover beer grain to feed a nation.

An example of some of the jaw-on-floor work Roland and his team can pull off is Castle Lager’s ‘Bread of the Nation’. The campaign from Ogilvy South Africa and LittleBig earned Gold in Outdoor at Cannes for Corporate Purpose and Social Responsibility. It was a mammoth task almost 4 years in the making that saw LittleBig and Ogilvy turn leftover grain from the beer-making process into bread, which they then distributed across the nation to hungry South Africans – great idea, almost impossible to execute… almost!

Since their first days back in 2003, LittleBig is now leaning way more toward the ‘Big’ than the ‘Little’.  They have the top awards, offices in Cape Town, Dubai and Amsterdam and a full-time team of 20 Saffas. Give Roland a shout, we can’t guarantee a Cannes Lion win, but he can commit to sharing a bottle of rosé on La Croisette perhaps. 😉

Wanna (s)talk some more? When they’re not on the stage in Cannes, LittleBig is on IDIDTHAT and their Company Website.