Triple Story Content
We are a 100% black-owned integrated motion picture and stills production company. Taking ownership of the entire value chain and creative project from concept to completion, we channel our experience and diverse talents in collaborating with our clients and curating the creative process.
Johannesburg
Managing Director/Executive Producer: Monareng Makwetla
Producer: Litha Mbutuma
Triple Story Content is a 100% black-owned integrated motion picture and stills production company. Taking ownership of the entire value chain and creative project from concept to completion, we channel our experience and diverse talents in collaborating with our clients and curating the creative process.
We are a producer-led company representing an array of local and international freelance directors and photographers with diverse social and ethnic backgrounds. We match creatives with each project, ensuring resonance, and offering diversity, when it comes to experiences, thought processes and methodology.
We coordinate and manage the production of Commercials, Branded Content, Photographic Stills and Long Form Films, from ideation to execution and delivery.
Our name, Triple Story Content, represents the three acts of every story with a beginning, middle and end. Each act has an interdependent role in the three-act structure and demonstrates our core belief in the power of teamwork.
• Creative Circle Award 2020
3rd Place, Print Communication – Salvation Army Winter Drive
• Pendoring Award 2020
Campaign Craft Gold Art Direction – Salvation Army Winter Drive
Campaign Craft Gold Photography – Salvation Army Winter Drive
• Art Director’s Club Award 2020
Merit Award Photography– Salvation Army Winter Drive
• D&AD Award 2021
Graphite Pencil Photography – Salvation Army Winter Drive
Graphite Pencil Outdoor – Salvation Army Winter Drive
43 Peter Place
Bryanston
Sandton
Johannesburg
010 012 6190
Executive Producer: Monareng Makwetla
monareng@triplestory.co.za
+27 83 302 5176
AWARDED BY IDIDTHAT
AWARDED: CRAFT MENTION (DIRECTION)
Triple Story Content | Thina Zibi
Momentum ‘Journeys to Success’
CRAFT MENTION (CINEMATOGRAPHY)
Triple Story Content | Adam Bentel (Entered on behalf of Adam Bentel by Triple Story Content)
IDIDTHAT Guest Judge: Sbu Sitole, Chief Creative Officer at The Odd Number
June 2025
Sbu’s comment: ‘I think it’s a beautiful ad, great concept. The visuals were beautifully shot, and a VO well written.’
AWARDED: CRAFT MENTION (DIRECTION)
Triple Story Content | Thina Zibi
Fatti’s & Moni’s ‘Always Eat’alian’
IDIDTHAT Guest Judge: Thembalethu Msibi, ECD at BlackSwan
March 2023
Thembalethu’s Comment: ‘The brilliance of this execution is how Thina managed to invite those who may not be in the “inside joke” into the world. Perfect casting and comedic timing. I thoroughly enjoyed it. One of the few ads currently in market that I don’t mind seeing repeatedly.’
FEATURED WORK
FEATURED STORIES
Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry
Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.
Lauren Chengan and Ken Kamara, the new faces at Triple Story Content
Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.
IDIDTHAT Craft Awards March 2023
Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.
FEATURED
Craft Award Results: November 2025
Another month, another round of work that made our judges sit up a little straighter. For the November IDIDTHAT Craft Awards, we handed the reins to two heavyweights: Suhana Gordhan, Chief Creative Officer at LoveSong, and multiple-time Best in Craft winner Hayden Brown, director and cinematographer at 7 Films. After sifting through the country’s sharpest craft, they crowned this month’s Best in Craft: Thina Zibi from Triple Story Content and Zee Ntuli from Darling Films. Congrats on the top spot, you two, beautifully done.
Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry
Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.
[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla
When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?
Craft Award Results: May 2025
This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!