Created in honour of Toyota’s shift to a mobility company, and its eight-year worldwide partnership with the Olympics and Paralympics, START YOUR IMPOSSIBLE is Toyota’s first-ever global campaign and reflects the Olympic and Paralympic spirit of encouragement, challenge and progress.
START YOUR IMPOSSIBLE will roll out in 27 countries, and this is the first locally produced film from Toyota SA.
Featuring Paralympic medalist and Toyota ambassador, Ntando Mahlangu, it is the real-life mobility backstory of a 17 year old who demonstrates the values of humility, hard work and never giving up. From the outset, we very deliberately didn’t want to talk about his disability. We wanted to show his heart. What drives him. Because it’s by showing off this kind of indomitable spirit that we can truly inspire action. The message is clear: When we are free to move, anything is possible. START YOUR IMPOSSIBLE.
