ABOUT THE WORK
The Telkom rebrand marked more than just a design shift, it was a bold transformation for one of South Africa’s most iconic brands. From the vibrant new colour palette to a refreshed logo and visual identity, the campaign signalled Telkom’s next era of possibility. Rooted in a legacy that spans from the “moooolo mhlobo wam” days to the 8ta era, this evolution was about more than nostalgia, it was about reimagining the future. With a modern, dynamic identity, Telkom invited South Africans to join in on an exciting new journey, one that reflects resilience, connection, and a renewed commitment to shaping what’s next. 

CREDITS
Client/Brand: Telkom
Chief Marketing Officer: Gugu Mthembu
Senior Manager | Brand Comms: Nozishada (Shado) Mkhize
Senior Specialist | SMB: Trizelle Bodenstein
Senior Specialist | Comms: Naledi Mabindla
Brand Comms Support: Aluwani Mashadu

Agency: BlackSwan
Creative Chief Director: Thembalethu Msibi
Creative Lead: Monde Lobola
Creative Director: Thulani Mathebula
Associate Creative Director: Bonga Ndziweni
Business Unit Director: Mpine Tsotetsi
Account Executive: Millicent Legodi
Agency Producer: Kagiso Africa

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