BACKGROUND
#SheLovesBeer is a social movement that’s on a mission to break stereotypes around women and beer. In March 2017, they launched the limited-edition #SheLovesBeer Collectables Series 2017 at Beerhouse in Johannesburg and Cape Town.
SOLUTION
#SheLovesBeer approached five different craft breweries, each of which selected a woman to inspire them, and brewed a beer based on their muse. We were tasked with bringing the Collectables Campaign to life and created labels for each with their own design, telling their stories.
