BACKGROUND
#SheLovesBeer is a social movement that’s on a mission to break stereotypes around women and beer. In March 2017, they launched the limited-edition #SheLovesBeer Collectables Series 2017 at Beerhouse in Johannesburg and Cape Town.
SOLUTION
#SheLovesBeer approached five different craft breweries, each of which selected a woman to inspire them, and brewed a beer based on their muse. We were tasked with bringing the Collectables Campaign to life and created labels for each with their own design, telling their stories.
![1](https://ididthat.co/wp-content/uploads/2017/07/1-4.jpg)
![2](https://ididthat.co/wp-content/uploads/2017/07/2-2.jpg)
![3](https://ididthat.co/wp-content/uploads/2017/07/3-1.jpg)
![4](https://ididthat.co/wp-content/uploads/2017/07/4-1.jpg)
![5](https://ididthat.co/wp-content/uploads/2017/07/5.jpg)
![6](https://ididthat.co/wp-content/uploads/2017/07/6.jpg)
![7](https://ididthat.co/wp-content/uploads/2017/07/7.jpg)