Develop an online booking portal for a luxury car service centre

We’re all about putting people at the centre of what we do. When the Samuels Group – leaders in the petroleum, oil and motor service industries – approached us, they wanted something very similar. They wanted us to reimagine the process of taking your car to their service centres and make booking it in stress free. We connected our boutique digital creation capabilities with their high-end car service experience, ensuring a customer journey which is as easy as one, two, three.

We connected our boutique digital creation capabilities with their high-end car service experience.

Our priority: develop an online booking experience which mimics the ease of booking a flight.

Our process: we emphasised convenience, rapid turnaround times and added customer experience value, in line with Samuels’ own ethos.

Our results: A web-based system which allows the user to select a service centre and time, confirms via SMS and email, and then allocates their vehicle to a specific service bay at a certain time. Once complete, a technician captures service logs and sends the user a collection SMS.