AWARDED
D&AD 2024 – View showcase
ABOUT THE WORK
In Rwanda malaria ravages communities and women have been unofficial caregivers for those suffering from malaria for generations without any compensation.
While serving as caregivers for the sick, women also experience harsh socioeconomic consequences. For women in Rwanda, this caregiving role becomes an unofficial/unpaid job, removing them from school, work, and inevitably – the economy.
Certified Care is an ongoing program designed to supplement the knowledge and skills women already have with practical medical training and official accreditation to become Community Healthcare Workers.
IDIDTHAT MEMBER CREDITS
Advertising Agency: ENERGY BBDO
Production Company: Scholars Film
Director of Photography: Jared Hinde
Director: Colwyn Thomas
Producer: Melissa Thorne
Editors: Emily Bussac & Christiaan Scheepers
Colourist: Fran Verveckken
Production Manager: Nosipho Mkhize
Creative Consultant: Skip D’Amico
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
