AWARDED
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Grant De Sousa
AWARDED
05 August 2025
JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“I saw this campaign the other day and it immediately caught my attention. This piece in incompatible hands could have resulted in something very different – but no. Lourens most certainly elevated it and I can feel his influence on the film. He has a very mature, nuanced interpretation and perspective which gave the idea life and integrity. I loved the setup vs the reward aspect of it for the viewer but what it also did, was land a very simple and clear product offering intertwined with a bit of heart.”
– Grant De Sousa, Director at They
View I DID THAT Craft Awards July 2025 showcase
CREDITS
Client/Brand: Nedbank
Agency: Joe Public
Production Company: 7 Films
Director: Lourens van Rensburg
Offline Edit: James O Sullivan
Grade Online: Justin Wall
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