Recognise what is true, what is bold, and unapologetically real.
BET Africa Day – Real Recognise Real

Africa Day is more than celebration. It is a moment to recognise some of the biggest names who are influencing and shaping culture across the world. The Africa Day creative had to feel as powerful as the people it celebrated. The challenge was that the campaign relied mostly on still photography, so we had to find a way to bring energy, feeling and movement to static portraits without losing their power.

We built a bigger world around the images. Drawing from the visual language of African digital artists, we layered in bold environments, motion and sound textures to make the work feel alive, contemporary and rooted in culture.

The result was a striking series of posters and animated pieces that carried both pride and presence. It became one of Bohemian’s most awarded projects, earning with 7 awards from Promax 2023 & GEMA 2024.

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.