Change the perception of financial services
After working with Mr Price on many successful Mr Price Sport digital campaigns, the financial division approached us in 2016 to launch them on social media in an innovative, human-centric way.
The Durban-based retail giant had recently rebranded and their financial services wing was a part of this rollout.
Mr Price has always been known as fashion, sport and home retailer. Under their financial services brand, MyMRP, their offering includes a credit store card, insurance packages, as well as their own mobile network.
Our approach is always, always to put the customer first.
Our approach is always, always to put the customer first. Without them there is no need for your brand. A fresh approach was needed to enliven a seemingly dry set of products, so we got to work on the visual strategy. This was our opportunity to inspire and to convince. We paired strong visuals that speak directly to MRP customers and a light-hearted, fun-loving tone to showcase the various MRP lifestyles accessible with a MRP Money account.
Our key pillars have been product education through visuals and lifestyle inspiration. These simple yet effective pillars have propelled the brand into a space where many customers express their love daily.
