WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
Your 9-to-5 salary is steady, predictable and reliable. It pays the bills, buys groceries and keeps life moving. For some reason, a large sum of money doesn’t feel like it will ever run out. That’s when you stop thinking straight. The moment you receive that bonus, that RAF payout, or a Lotto win, your money suddenly takes on a life of its own. It’s louder, more reckless and so impulsive. Your money is not thinking straight. We wanted consumers to take a moment to think about their future, and how they can make this money work for them in the long run, using Momentum Savings. We reframed reckless spending with a bold but empowering message for consumers: When it comes to your money, guide it, protect it and save it with Momentum Savings. Because when left unchecked, your money will abandon your long-term goals.

CREDITS
Client/Brand: Momentum
Marketing Manager: Andile Jonas

Agency: The Odd Number
Agency Managing Director: Taryn Coetzee, Sinqobile Mjali
Executive Creative Director: Terry McKenna, Tipi Manyelo
Chief Creative Officer: Sbu Sitole
Creative Director: Tipi Manyelo
Agency Art Director: Talu Ratshitanga
Agency Producer: Leigh Visser/Caroline Switala
Account Management: Masibulele Hlwatika
Strategist: Rayhaan Mehtar
Writer: Wendy Seleme

Recording Studio: (Not an IDIDTHAT member)

Performance: Meren Reddy

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.