Makro ‘Makro 2.0’

IDIDTHAT Craft Awards November 2024 – View Showcase

CRAFT MENTION (ONLINE – VFX CRAFT)
Makro ‘Makro 2.0’
Gentlemen Films | Polycat Animation

Awarded by Peter Little

Judge’s comment: ‘From ‘mini-me’s’ to out of this world journeys, this piece had it all, with flawlessly integrated VFX and live action. A real visual feast that amplifies the super quirky nature of the commercial perfectly.’ – Peter Little, Chief Creative Officer at Publicis Groupe Africa

ABOUT THE WORK
One man’s journey into the whole wide World Wide Web.
This commercial is a sequel to the first iteration that flighted in 2023.

CREDITS
Client/Brand: MAKRO
VP Group Marketing: Katherine Madley
Senior Brand and Campaign Manager: Tanya Peche
Creative Manager: Sherwin Govender
Head of Creative: Chris Govindan
Integrated Campaign Specialist: Carnita Adams

Agency: Accenture Song
Executive Creative Director: Graeme Jenner
Creative Director: Harry Mackenzie
Junior Designer: Joshua Johnstone
Account Director: Gontse Raphunga
Client Account Manager Specialist: Lauren Peterson
Head of Broadcast/Integrated Production Lead: Riska Emeran
Client Account Management Senior Manager: Lufuno Makungo

Production Company: Gentlemen Films
Director: Greg Rom
Producer: Sanra Broekman / Jhadi Quinn
Production Manager: Sarah Schopflin
Prod/Cast Coordinator: Tsholofelo Mokomane

1st AD: Travis Nel
DOP: Trevor Calverley
Focus Puller: Brendan Wassermann
DIT: Jabu Faku
VT: Thando Ntombela
Key Grip: Bafana Langa
Best Boy Grip: Bongani Sibeko
Gaffer: JP Du Preez
Best Boy Gaffer: Christopher Anderson
Art Director: Gerhard van Zyl
Props Master: Alexe Munro
Set Builder: JP van der Merwe
Head of Costume: Rozanne Whyte
Costume Assist: Stacy Calvert
Head Makeup: Debra Nicoll
Unit Manager: Mandla Madi
Stunt Coordinator: Wayne Smith
Stunt Performer: Aaron Pabophala
Key Rigger: Tsogt Basaglyyan
Rigger: Steven Pretorious
Rigger: Guilleaum Du Plessis
Rigger: Ryan Angilly
Animation: Roger Wellard
Sound: Tony Honeybun

Post Production
Editor: Julian Redpath
Grade: Nic Apostoli

Sound: Sterling Sound
Sound Designer: Lorens Persson
Music Composition: Theo Crous

Animation, Visual Effects & Online: (Not an IDIDTHAT Member)
On-set Supervisor: Roger Wellard
Studio Supervisor: Gottfried Roodt
VFX Supervisor: Lloyd Wilgen
Studio Creative Director: Caylin Roodt
Rigging Supervisor: Ruan Myburgh
Asset Supervisor: Elia Toulouras
Lighting and Render Supervisor: Daniel du Plessis
Compositing Supervisor: Nicholas Mackay
Online Editor: Roger Wellard
Producer: Tamzyn-Lee Van Rooi
Asset Artists: Basil Ragavelas, Isabella Helen Bosmos, Rinette Dippenaar, Sian Lee Durler
Animators: Cuan Farrenkothen, Isabella Rose Elario, Luca Cajeux, Tamzin Kent
Lighting & Render Artists: Bazil Power, Helmut-Sisipho Fritsche, Wiam Botma, Carey Mountain
Compositing Artists: Carmia Naude, Mia Bezuidenhout, Minnette Faure
VFX / Simulation Artist: Conor Louw, Dylan Roy Delacour Greenwood

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.