Project Description
Indie’s life insurance product combines life insurance with a free investment and it’s set to revolutionize the industry. So we created a campaign that also turns the industry on its head.
The campaign, which launched on TV and digital channels, shows two ordinary men talking about life insurance, in typical testimonial style, before showing their side-profiles and revealing that their seemingly ordinary haircuts, are in fact glorious mullets, ready to party.
This surprising approach ties in to the strategy that with Indie, you can be both responsible, by taking out life insurance and selfish, benefiting from a large sum of money to spend in this lifetime.
