Heineken ‘Bar de Change’

Heineken ‘Bar de Change’ Case Film

CANNES LIONS 
Shortlisted

AWARD YEAR
2026

AWARDED
22 May 2026

SHORTLIST:
Brand Experience & Activation
– D03 (Brand-Owned Experiences)

CANNES LIONS PREDICTIONS
Judges Pick

IDIDTHAT JUDGE
Andrea Quaye

AWARDED
20 May 2026

JUDGES COMMENT
“An unexpected commerce hack that only Heineken, as a global beer brand, could pull off. It’s built on a highly relatable human insight, especially for countries in the Southern Hemisphere dealing with weaker currencies. The idea has the kind of plug-and-play potential that could travel far beyond South Africa.”

– Andrea Quaye, Marketing Director of Heineken Beverages

CANNES LIONS PREDICTIONS
Judges Pick

IDIDTHAT JUDGE
Neo Mashigo

AWARDED
20 May 2026

JUDGES COMMENT
“Now here’s an idea we can all rally behind, Heineken anywhere in the world at local prices. I love it. And honestly, South Africans could use this in Cannes. Hint hint.”

– Neo Mashigo, Chief Creative Officer of The Up&Up Group

CANNES LIONS PREDICTIONS
Judges Pick

IDIDTHAT JUDGE
Nkanyezi Masango

AWARDED
20 May 2026

JUDGES COMMENT
“Bar de Change solves an unfortunate issue faced by South Africans traveling to Europe. It’s just clever and satisfying. I wish I did it.”

– Nkanyezi Masango, Chief Creative Officer of Ogilvy Cape Town

CANNES LIONS PREDICTIONS
Judges Pick

IDIDTHAT JUDGE
Roanna Williams

AWARDED
20 May 2026

JUDGES COMMENT
“Just love the insight that this is based on. “So true!” It’s fresh and an idea I wish I had done (for one of the beer brands that I work on). The one hope that I have for the idea is that the case study video can hold up against the vigorous rounds of judging.”

– Roanna Williams, Chief Creative Officer & Co-founder of Boundless

View I DID THAT Cannes Predictions 2026 showcase

Client/Brand: Heineken
Chief Marketing Officer: Andrea Quaye
Brand Director: Alex Drake
Marketing Manager: Bhavna Mistry
Marketing Communication Manager: Warrick Wyngaard
Digital & Social Content Executive: Kimberley Moyo
Head Consumer Connections: Cuan Bergman
Media Strategy Manager: Avtaar Mohanlall
Global Communications Manager: Yoann Hellot

Agency: Le Pub
Chief Creative Officer: Pete Little
Executive Creative Director: Graeme Jenner
Creative Director: Harry Mackenzie
Copywriter: Harry Mackenzie
Creative: Clayton Swartz
Art Director: Clayton Swartz
Art Director: Jan Van Biljon
Editor: Tehan Scheffer

Film Production & Crew
Film Production Company: Darling Fling
Director/Cinematographer: Jasyn Howes
Executive Producer: Mmameyi Mphahlele, Lorraine Smit, Melina McDonald
Production Manager: Kyra Critchfield
Production Co-ordinator: Luvuyo Mpofu
2nd Camera Assist: Siyabonga Ndlovu
DIT / VTO: Winston Moeketse
Gaffer/Lighting: Vukani Khawula
Wardrobe Stylist: Nthabiseng Molebeli
Wardrobe Asst: Brandon Le Roux
Art Department: Kai Hoseck
Art Department: Jayden Hoseck
Production Assistant: David Maboya

Post Production
Colourist/Grade: Nic Apostoli

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