Front Runner 'The Final Chapter'

AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

AWARDED
10 September 2025

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION & CINEMATOGRAPHY
“A strong piece that ticks more than a few boxes of its entry category. An effortless watch, it draws you in and stirs a sense of wanderlust within moments. With longer formats comes the challenge to sustain rhythm and engagement – a challenge this short film meets with remarkable craft. The director strikes a graceful balance between narration, featured elements, and an editing style that holds the audience throughout. Front Runner: The Final Chapter stands out as this month’s CRAFT BEST for me – a testament to storytelling executed with skill and heart.”

– Thandeka Gilbert, Creative Director at McCann Joburg

View IDIDTHAT Craft Awards August 2025 showcase

ABOUT THE WORK

Some roads change you, not because of where they end, but because of where they take you. 3 destinations 23 days 6,413mi 2 flat tires 107°F hottest day 26°F coldest night From casting lines in Kosi Bay and winding through Bhanga Nek, to climbing Lesotho’s mighty Sani Pass, chasing the thunder of Semonkong Falls, crossing Tele Bridge, and sleeping under the Kokerboom stars. We set out chasing a feeling, the one that pulls you off-map and doesn’t let go. The one that keeps you curious. Keeps you searching.

CREDITS

Client/Brand: Front Runner
Brand Manager: Rayner Duveen
Brand – CMO or Marketing Director: Lehan Bornman
Brand – Marketing Manager: Kyle Relleen

Film Production Company: XPLR Media x 7 Films
Film Director: Hayden Brown
Cinematography: Hayden Brown
Creative Director: Craig Kolesky
Editor: Hayden Brown
Producer: Craig Kolesky

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.