Checkers Sixty60 ‘Not Tom Cruise’

Checkers Sixty60 ‘Not Tom Cruise’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Glenn Jeffery

AWARDED
07 November 2023

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION 
“To condense all the action, nostalgia, and overall authenticity of so many of the iconic scenes from Tom Cruise films into a 60 second spot and do them all justice takes a lot including great direction. There’s always a risk with these kinds of spoof spots that it becomes kitsch but Dean captured the familiarity of the scenes and expertly inserted the local brand into them. It’s a fun spot that must’ve been a lot of fun to make!”

– IDIDTHAT Guest Judge: Glenn Jeffery, Executive Creative Director at Grey Africa

View I DID THAT Craft Awards October 2023  showcase

Brand: Checkers Sixty60

Film Production Company: (Not an IDIDTHAT member)

Audio Post Production Company: TheWorkRoom
Sound Designer/Engineer: Stephen Webster

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.