Rock Royalty, The Kings of Chaos, were coming to South Africa and legends like Steven Tyler, Billy Gibbons and Duff Mckagan would be performing.
We had to hype the event and promote Cell C’s sponsorship in a way that would speak to hardcore rock fans.
A simple poster wouldn’t do these guys justice – or excite the fans. So we created posters that encouraged you to headbang in front of them, an action which revealed the hidden image of a band member.
Our interactive posters were displayed in rocker hang-outs and bars in and around Johannesburg and Cape Town one month prior to The Kings of ChaosNCERT AND GAVE