Develop a brand persona focused on good food and a great life
Beeflat is an international company founded on a love for fantastic food and the idea that we are what we eat. Founded by chef, event designer and yoga instructor, Floriana Cancelli, Beeflat offers services including wellness experiences, food experiences and event design.
We were tasked with encapsulating Beeflat’s three areas of business in a singular brand identity generated, curated and crafted and from the ground up. This developed persona was then translated into a custom-designed and developed website built according to carefully observed client specifications.
The website we built pairs utility with a delicate mediterranean aesthetic.
Complete with videographic content and a blog, we built a comprehensive website which boasts backend utility together with a delicate mediterranean aesthetic and a concept that forefronts lifestyle rather than products.