Roanna’s comment: ‘This one put a smile across my face. Taking inspiration from Mel Gibson’s speech in ‘Braveheart’, Pete Pohorsky has successfully managed to turn a bunch of DIY cowards into motivated and inspired can-do home fixers. You can see that the direction has really been considered and thoughtfully told. It’s an idea that without the right director could easily have not worked. But in this case – Pete nailed it. The lead actor driving a mini-tractor and gloves (from Builders) is a great touch. The sound of its engine is also really funny. The delivery of the speech makes you really feel like you CAN-DO it. I also enjoyed the interjection of the comment “Saturday!” and cut away characters which helps the arc of the storytelling and keeps you engaged. The direction of this piece is definitely making a stand against ugly.’

Kirk’s comment: ‘This spot is simple and funny, the characters are great and the music by Rob is, well Hee hee haa haa. A great little touch. It is well-written and beautifully performed. You can see the energy that went into the casting and the performances. Very well done all.’

Sam’s comment: ‘My craft mention takes a hard left turn back into Adland and the acerbic universe of Peter Pohorsky. Here he takes aim at the woes of today’s hyperinflation. His dry comic timing and performances of his cast are on point in his portrayal of a series of hero’s and victims of “Shrinkflation”. The antidote of course – is Burger King’s generous portions. I thought all the elegant retro stylings from camera work, to colour and wardrobe ‘ala Stranger Things’, really served the piece well leaving one with a warm nostalgic feeling of when portions possibly were bigger.’

Amy’s comment: ‘The whole thing is flawlessly executed. We’ve all been tasked with having to get non-actors to act and it is frequently cringe-worthy, so kudos to Peter for the on-point performances from actual Springbok rugby players.’

Judge’s comment: ‘Yes, this is extremely funny! That you cannot ignore. But humour isn’t easy and a joke is just not enough. All the elements making up this piece just feel so right, from the casting to the styling, to the last little touches on the end frame. All considered, all adding to the humour. It’s more than just the joke and the craft has made it so pleasurable to watch. Well done Pete!’