InCommon Productions is a young, dynamic production house with a multidisciplinary edge, specializing in TV commercials, digital content, and photography. We’re all about growth, fresh talent, and creating opportunities. We’re here to shake things up and be the change the industry needs!
Let’s do something creative together and then we’ll discover we have something incommon.
- Standard Bank – Ucount Rewards – Retang was really challenged with these series of 20 seconder ads. But in the same spirit of keeping our communications simple and easy, He worked on a treatment for 3 scenarios that would show how easy it is to earn and use points on the U Count rewards programmes, everyday situations that take the mystery out of earning and using your points. And we must add these came up quirky and fun.
- Flying Fish Seltzer – The Book of Soft Life. This was a huge milestone for us, marking our debut as a production house! This vibrant, quirky TV commercial series also marked Retang’s big TV spot, and he absolutely nailed it, bringing style, wit, and a perfect hit to the funny bone!
- Gillette – Our first international gig! We collaborated with clients from Dubai and teamed up with South African rugby stars Pieter-Steph Du Toit and Damian Willemse, capturing that brotherly bond on screen. It was one of our toughest challenges yet, but we nailed it with an incredible crew and our brilliant director, Retang Sebeka, bringing the heat!
InCommon Productions
Executive Producer / Founder | Tidi Motlhamme
tidi@incommon.productions
+27 73 585 7326
TALENT
RETANG SEBEKA | DIRECTOR & PHOTOGRAPHER
A tinkerer and explorer of ideas, Retang shows his love for South African culture through a surrealist and comedic eye. Armed with a brain that never wants to stop learning he always seeks for something to love or relate to in every job he takes on. View Work
LUBABALO MXALISA | PHOTOGRAPHER & VIDEOGRAPHER
Lubabalo Mxalisa is a self-taught photographer with a passion for capturing the essence of humanity through his lens. Specializing in portraiture, he is driven by a desire to see and showcase people in a different light – one that reveals their unique beauty, vulnerability, and strength. Lubabalo’s work reflects a deep connection to storytelling and a keen eye for detail, transforming ordinary moments into extraordinary visuals. View Work
FEATURED WORK – FILM
FEATURED WORK – PHOTOGRAPHY
FEATURED STORIES
Introducing Incommon Director Retang Sebeka
Incommon is the perfect home for Retang to direct the kind of work he’s become known for; quirky, story-driven, and beautifully framed. His style sits somewhere between cool and curious, with a voice that blends fashion sensibilities, cultural fluency, and a gently funny take on the world.