Rama ‘Ramalicious’
Craft to Judge: Direction Craft / Cinematography / Editing Craft
ENTRANT:
Company: Spitfire Films
Director: Paul Ramaema
Cinematographer: Willie Nel
Editor: Ryan Norwood Young
ABOUT THE WORK
Metro and Spitfire’s Paul Ramaema make it their mission to Ramanise meals across Mzansi How do you turn the everyday into something deliciously outstanding? Well, we’d suggest two sure-fire ways. One, get Spitfire Director Paul Ramaema to treat on your board. Two, add a generous helping of Rama.
The result? Ramalicious!
For Rama’s new commercial, MetropolitanRepublic called on Paul to add his uniquely comedic flair – and excellent taste – to this brilliantly quirky concept. We follow our host, Ramizi, as he dishes out the best advice possible on how to improve every kind of meal. From Thando the content creator, to the butternut bakers, the scone slinger and the sunny-side-upper lover, each colourful character is given the magic ingredient by Ramizi: to Ramanise the ordinary with Ramalicious results. Combine magnificent casting, fabulous styling and larger than life direction and you’ve got a proven recipe for outstandingly entertaining content.
