The Springbok identity is evolving. For the first time in history, the Boks are led by a black African captain. The team is more representative than ever, and support is growing with every game. MTN has been bringing people together for 25 years. As the Boks’ title sponsor, they wanted to help unite all South Africans in support of our boys. WE GOT U, BOKKE is an ongoing, multi-platform campaign designed to do just that. The campaign’s emotionally-charged brand film introduces us to a Springbok-mad kid, whose father just can’t understand his son’s obsession with the game. In his own little way, the kid shares his passion for the Boks with his father, inspiring other fans to do the same.
