Renergen is an alternative and renewable energy business investing in projects across Africa and emerging markets. Being at the cutting edge of this sector, the business required brand development to mirror its renewable energy ambitions.
Brandrenew was briefed to develop a new identity which included a logo mark, visual language, website, corporate stationery, and an annual report. The concept is based on the universally recognised Four Elements of air, wind, earth, and fire which are the critical energy forces that sustains all life on earth. These Four Elements form the cornerstones of the logotype and symbolise the unlimited potential and focus in targeting the best alternative energy solutions. To identify these solutions, methodical analysis is required. In a sense, digging deeper beneath the earth’s surface to reach the layers of unlimited potential.