Project Description:
Kids are spending more time online than outside. OMO wanted to bring its “Dirt is Good” strategy to life in a way that helped kids get off their screens and reconnect with nature. So we created a book that could only be read with dirt. Introducing “The OMO Book of Dirt”, featuring our new African fable “The Tale of Spots and Stripes”. To launch the book, we traded the classroom for the outdoors and got kids across the country to experience firsthand why Dirt is Good. Illustrated by Karabo Poppy, the book has been celebrated by teachers and welcomed by the Child Development community, gaining endorsement by the Centre for Early Development.