Branding and communications agency Joe Public United identified that Always, South Africa’s leading feminine hygiene product, has a program called Always Keeping Girls in School. This program provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, Joe Public United sent Always a direct mailer asking them to bring their program to OSAAT’s Itirele-Zenzele High School in Diepsloot, Johannesburg.